11/22/2023 0 Comments Fire and brilliance lifetime warranty![]() ![]() The Kimberley Process was put in place in the jewelry world to ensure diamond retailers only sold natural diamonds through these channels. ![]() ![]() There is such thing as ethically mined diamonds. You can have a natural diamond that isn't a conflict diamond. Conflict diamonds are diamonds that have been used in civil wars in other countries.īut a lot of these generations have it wrong. Many are concerned about mining diamonds. It's no secret the newer generations are starting to snub their nose at natural diamonds in the jewelry world. I found that they innovate by providing blockchain diamonds, recycled diamonds, and lab-created diamonds. In this case, they are targeting up-and-coming generations that are more environmentally and ethically conscious. You can book an appointment in-store or virtually.īrilliant Earth's business model is targeted market campaigning. They collaborate with customers through their 14 showrooms in major cities across the US like San Francisco and Denver. The idea was conceived by Beth Gerstein and Eric Grossberg, who were frustrated with the lack of transparency in the diamond and jewelry industry.Įven though they operate mainly online, Brilliant Earth also has showrooms for you to visit if you wanted to see their diamonds and engagement rings in person. The company was formed in 2005 and currently holds the title as the leading source in ethical diamonds. Let's start our official Brilliant Earth review. Their extensive inventory satisfies various tastes and preferences. We consider them in some regards to be one of the best places to buy diamonds from, along with a couple of other online stores. As someone who values ethical practices, I'm impressed by their dedication to transparency. In addition, they carry wedding rings, fashion rings, fine jewelry, and loose gemstones. ![]() They offer colorless mined and lab-created diamonds as well as natural fancy colored diamonds and lab-created colored diamonds too. With our team of experts and our commitment to providing accurate and trustworthy information, you can trust to guide you through the diamond buying process with confidence.īrilliant Earth is a popular online retailer that sells loose diamonds and ring settings. Her wealth of knowledge and experience has given her a unique perspective on what information truly helps our readers find and buy the perfect diamond engagement ring or piece of jewelry. Juli has written hundreds of jewelry and diamond articles and spends much of her free time browsing and helping out in ring buying Facebook groups to keep up with the latest diamond and wedding trends. She worked at retail stores for Kay and Zales where she learned industry secrets and now uses her insider knowledge to help readers like you to save big on the perfect gem for their needs. Our primary author Juli Church is a certified diamontologist with over 7 years of experience in sorting and evaluating diamonds for quality and value. That's why we want to assure you that our articles are written by experts who have extensive knowledge and experience in the diamond industry. At, we understand that trust is a vital factor in the diamond buying process. ![]()
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